Financial literacy & community empowerment
Watch on InstagramProjects
Video Work
Each block mixes platform-native pacing with clear intent: hooks and on-screen copy tuned for short attention, plus iteration when a concept needs another pass to land.
Brand awareness campaign content
Watch on InstagramEco-brand storytelling & sustainability messaging
Watch on InstagramProduct discovery & composting education
Watch on InstagramCommunity engagement & brand awareness
Watch on InstagramNarrative-led short-form video content
Watch on InstagramVisual storytelling for eco-lifestyle audiences
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Community impact & neighborhood transformation
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Youth arts programming & student engagement
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Entrepreneurship & business development
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Community event coverage & cultural programming
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Housing initiative & affordable development
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Organizational story & leadership narrative
Watch on InstagramPhotography
Event and documentary photography covering live events, community stories, and campaign launches across South Florida.
CADA Conversations: Black Panther at Betsy Hotel
Event coverage at the iconic Betsy Hotel, South Beach — community storytelling through documentary photography.
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Healing Hands Medical Center Launch
Launch event photography capturing the opening of a community healthcare facility.
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Commissioner Chris Davis Fundraiser
Political fundraiser event coverage for Opa-locka community leadership campaign.
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Opa-locka Community Corporation Board Retirement Dinner
Recognition dinner photography celebrating board leadership and community service.
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AfroFuture by CADA
Cultural arts event photography — Afrofuturist celebration showcasing community creativity and vision.
View on Pixieset →Brand & Marketing Campaigns
CADA
Freelance digital marketing for a Miami community development organization. Created campaign content, social strategy, and visual assets.
Opa-locka CDC
Social media coordination supporting community development campaigns and local engagement initiatives in Opa-locka, FL.
Keith Lorren Gourmet Seasonings
Digital marketing campaigns supporting strategic expansion into 1,500+ Walmart stores. Video production, product photography, and brand storytelling.
ArtServe, Inc.
Arts and culture marketing support including event promotion, visual content, and community engagement campaigns.
Accounts I Manage
These are accounts where I own publishing rhythm, format experiments, and growth loops—not one-off posts. The value is consistent learning: what formats repeat, what stalls, and what to try next. Full managed-account breakdowns →
@theoffice.clips15
Fan-first Office content with repeatable short-form formats that drive consistent reach.
@moderndayyhippie
Lifestyle storytelling and product-led clips designed for community growth and brand recall.
@reid_thrifts
Music mashups and thrift culture content calibrated for niche audience engagement.
Instagram
Modern Day Hippie Couture
Brand photography and social storytelling supporting product positioning and conversion intent.
Modern Day Hippie Couture
Moodboards and visual trend curation used to shape creative direction and seasonal campaigns.
Web / SEO / Digital Experiments
darrenreid.com
This site. Built from scratch on WordPress with custom PHP templates, responsive CSS, and a design system created for fast iteration.
Soilmate Composting
Content Strategy & Social Growth — eco-lifestyle brand storytelling, Reels production, and community engagement campaign.
OneUnited Bank
Financial Literacy Content Campaign — short-form video production focused on accessible financial education and brand visibility.
Keith Lorren Gourmet Seasonings
Video Production for Retail Launch — product and recipe videos supporting brand expansion into 1,500+ Walmart stores.
Want to Work Together?
Let’s build something that gets results.