Darren Reid
Creative strategist, video editor, and data-driven content producer.
I create short-form videos, digital storytelling, and brand content backed by analytics, trend research, and audience insight. My work blends creativity with performance to help brands, nonprofits, and culture-driven projects connect with the right audience.
Creative Experience
OneUnited Bank
Short-Form Video · Social ContentProduced financial education content centered on community empowerment and accessible storytelling. Developed engaging short-form concepts designed to increase organic reach and strengthen brand visibility. Tracked performance using Sprout Social.
View Projects →Soilmate
Marketing Content · Business DevelopmentCreated educational eco-lifestyle content using narrative-led short-form video and visual storytelling. Managed content production from concept through delivery across digital channels while maintaining a structured prospect pipeline in Trello.
View Projects →The Spice King — Keith Lorren Seasonings
YouTube Production · Product VideoEdited 20+ product and recipe videos in Final Cut Pro X for YouTube, supporting brand growth as the company scaled into 1,500+ Walmart stores nationwide.
View Projects →Contemporary African Diaspora Art (CADA) — Art Basel Panel Discussions
Event Promotion · Digital MarketingSupported the promotion of the Art Basel Conversations series through social content and digital storytelling. Helped drive visibility and audience interest around cultural programming and public dialogue.
View Projects →Office of Vice Mayor Chris Davis
Campaign Video · Political MarketingCreated compelling campaign videos using Final Cut Pro X and managed digital marketing strategy, contributing to a successful election outcome.
View Projects →Opa-locka Community Development Corporation (now Ten North Group)
Social Media · Multi-Department ContentCollaborated across Business Empowerment, Arts & Culture, Financial Empowerment, and Youth & Family Services to create and distribute social content using Adobe Creative Suite and Wix.
View Projects →Housing Works Cannabis Co.
Retail Operations · Data & ComplianceMonitored real-time inventory and product movement to support merchandising decisions. Maintained 100% regulatory compliance through strict documentation and data entry protocols.
View Projects →About
I’m a creative professional with experience in video editing, digital storytelling, photography, and analytics-driven marketing. I’ve produced content across banking, arts, nonprofit, and cultural spaces—combining visual creativity with research, audience insight, and performance thinking to build content that is both engaging and strategic.
Skills & Tools
Creative
Analytics
Platforms
Education & Credentials
Fashion Institute of Technology
Certificate, Predictive Analytics for Inventory & Marketing
Certifications
- Predictive Analytics — Fashion Institute of Technology
- Inbound Sales — HubSpot Academy
- Behavioral Finance — Duke University
Leadership
Financial Management Association — Vice President, FIU Student Chapter
Co-organized a Fireside Chat on “Maneuvering Financial Markets” featuring speakers from J.P. Morgan, FedEx, and 10x Capital.
Featured Reels
Short-form video work produced for brands and organizations I’ve worked with.
Early Pay Campaign
Financial product marketing reel promoting OneUnited’s Early Pay feature through accessible storytelling.
Watch Reel →Marvel × Visa Black Panther
Branded partnership content connecting community banking with cultural moments.
Watch Reel →Composting Content
Educational eco-lifestyle reel promoting sustainable living through narrative-led storytelling.
Watch Reel →Visual Mood Piece
Atmospheric visual edit emphasizing tone, texture, and cinematic feel for the Soilmate brand.
Watch Reel →Social Campaign Clip
Campaign-ready social clip crafted around messaging, timing, and shareable moments.
Watch Reel →My Portfolio / Accounts I Manage
TikTok
@theoffice.clips15
Viral short-form content built around recognizable hooks, pacing, and shareable edit styles
@moderndayyhippie
Lifestyle and branding content blending visual identity, storytelling, and audience engagement
@reid_thrifts
Resale and trend-focused content informed by product research and digital consumer behavior
Let’s create content that performs.
If you’re looking for a creative who understands both storytelling and strategy, I’d love to connect.